Instagram is one of the most popular social media platforms among millennials.
With over 2 billion active monthly users, Instagram has made it to the top 5 social media platforms of 2022. The global Instagram demographics point out that a large group of users that use Instagram are 18-34 years old. Therefore, making it the best platform for doing business. With the help of Instagram marketing tools, companies can grow and manage their Instagram account better.
Relevance and popularity of Instagram with Millennials and Gen Z
Gen Z is a mobile-hooked generation. They know their way around phones and love to discover new apps, products, and services, in their free time. Instagram, the mobile-exclusive app, is easy to use and available wherever you go. Millennials and Gen Z spends most of their time on their phone. So, it is only relevant that businesses catch up to this opportunity and market everything on Instagram as it is present worldwide.
This is an opportunity for brands to establish an online market for themselves. If your brand becomes popular among millennials, you won’t have to worry about customer acquisition. All you need to do is create an irresistible offer for Gen Z kids, and you have an excellent business.
How marketers and online businesses cannot ignore Instagram as a marketing channel?
The target market that uses Instagram is enough to bring more businesses to the platform. However, marketers and online businesses can also use the platform to build a loyal customer base. They can promote the right message and connect with users on an emotional level through their purpose-driven products and services. It is a free social media platform with various features, from photo-sharing, long videos, and reels to live-streaming.
Every feature can be used in the right manner to convert potential visitors into customers. A budding business can use this platform to get discovered. At the same time, an established business can scale by increasing engagement, promoting the brand creatively, and gathering valuable customer insights.
Now, let us explore some of the best Instagram Marketing platforms that can help you get more leads and ultimately increase your sales.
Flick
Flick is the number one hashtag tool. Their Instagram scheduler is built with reliability, speed, and hashtags at its core. It helps plan, manage, and schedule your Instagram posts ahead of time. It also helps to find and analyze hashtags for Instagram.
Increase growth as well as gain clarity with Instagram Analytics. Find out what’s working for you and your brand to double down on it. Improve your strategy and track key metrics across all areas of your Instagram account. Whether you’re just getting started or managing multiple clients, they have training, templates, and tips to help you level up.
ManyChat
ManyChat is simple to use. There is no visual code interface. It automates your marketing, customer support, and lead generation process. Automatically answer product questions, create product quizzes, and send customers to the point of purchase. Save time by qualifying leads with automated conversations. It collects as well as stores emails and phone numbers.
In addition, it jumps in where needed and speaks with qualified leads in real-time. Boost your follower count, comments, and reactions by running messaging-powered campaigns. Therefore, you can improve customer satisfaction and save time by automating customer support answers.
Combin
Combin provides efficient Instagram marketing solutions. Their starter plan is perfect for those who want to get familiar with the app first. However, the business one is an ideal solution for agencies, medium-sized businesses, and influencers who manage more than one Instagram account.
Combin provides efficient Instagram marketing solutions. Their starter plan is perfect for those who want to get familiar with the app first. However, the business one is an ideal solution for agencies, medium-sized businesses, and influencers who manage more than one Instagram account.
Combin Growth instantly filters relevant search results by gender, language, and bio performed by AI. Hence, it makes your search results even narrower and more targeted. At the same time, you can execute unlimited unfollowing with the Combin Growth Business plan. It automatically unfollows users who don’t follow you back without restrictions.
Gleam
Gleam is a powerful Instagram tool for Contests & Giveaways. They help you run campaigns that engage your audience and grow your business. Run hassle-free campaigns with automatic entry validation and random or manual winner selection. You can install their mobile-friendly widget on any webpage or run your contest on their free hosted landing pages.
Collect photo & video submissions from Instagram using hashtags, mentions, and manual selection. Integrate your campaign with all the email marketing tools and social networks you use. Gleam is built in a flexible way that allows you to drag & drop any of the supported actions into your campaign in seconds.
Plann
Plann is an Instagram scheduler and social media suite. It is your all-in-one auto-scheduler, social media strategist, designer, and content calendar. Use Plann to access multiple royalty-free stock libraries to fill your feed with on-brand content. Schedule and connect with millions of brands looking to try new services and partnership ideas.
In addition, you can use Plann to schedule, cross-post, and re-purpose your best-performing content across five leading social media platforms with one click. Access and import all of your most important files from Dropbox + Google Drive directly from Plann. It is a simple place to plan social media platforms, for example, Instagram, Facebook, LinkedIn, etc.
Tailwind
Tailwind automates complex parts of your social media marketing so you can grow faster and smarter. Transform your photos into attractive social media posts in one magical click. It has thousands of curated color palettes, layout options, and one-click edits. Thus, it helps you to impress your customers with professional designs.
Tailwind automatically publishes social media content for you. For instance, it increases engagement by publishing posts at the time when your target audience is most active. Connect with other Instagram creators and get inspired by unique ideas.
Summary
Instagram has changed the way how business is done. This photo-centric app has a cult following among people, celebrities, companies, and creators alike. The unique visual content is an excellent opportunity for e-commerce marketing. If any business does not include Instagram in its digital marketing strategy, they are missing out. This article has discussed all the Instagram marketing tools that can help businesses manage posts, schedule, organize contests, and do more.